Broadcast Selections & Sales Inc.

We Get Results!

The BSSI System

With the client, BSSI establishes a marketing model by product or service

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Target & Sub Targets

  • Demographics
  • Psychographics
  • Geographics
  • Seasonality
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Hierarchy of Needs/Benefits Sought

What are the top reasons targets choose your product or service?

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Competitive Analysis

What do our products or services have that others don't?
What do other products or services have that ours don't?

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Positioning

What is our existing positioning perception?
What piece of our target's mind do you want to own?

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Advertising and Promotion

Based on all of the above steps, we research our targets by product/service to determine the most effective and efficient mediums for each product or service.

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The System

Read more on the system steps we take to establish a marketing model that best fits your company.

Our Clients

Projects are our top priority and the foundation of our agency.

Latest Projects

Our past projects are the best testament to our quality.

Viviano Flower Shop logo with dome design.

Viviano Flower Shop

Planning, negotiating, and placement of all media and value-added opportunities, including TV, radio, and outdoor

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Michigan Golf Show

BSSI provides research, planning, and negotiating for television, cable, radio, and newspaper advertising campaigns and other promotional opportunities. BSSI also provides production of the creative for the ad spots.

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Michigan Manufactured Housing

BSSI provided research, media planning, and negotiation for targeted television, radio, and digital advertising campaigns. The strategy focused on reaching qualified regional audiences while maximizing media efficiency and measurable results.

Broadcast Selections & Sales Inc.

30 years of excellence

Testimonials

Clients' statements testifying to our qualifications.

Avalanche Bay Indoor Waterpark logo with dogs.

Jon Gerstenschlager

Marketing Director
Boyne Mountain Recreation

“Broadcast Selections and Sales is truly my partner. They provide great media strategy and execution, but they go that extra mile in tirelessly pursuing the added-value elements from media that you only get if you go after it. Craig Bender and his team don’t stop with the assignment they are hired for but also provide great overall marketing insight that helps me keep our product relevant and on track. Not all of us can afford the big agencies for media and marketing help, and Broadcast Selections and Sales offers expertise at a great value.”

President Tuxedo logo in black text.

Robert E. Gafa

President/CEO Birch Enterprises, Inc.
President Tuxedo

“We at President Tuxedo have worked with BSSI for over 20 years, and we couldn’t be more satisfied with their outstanding service. Craig at BSSI has always helped us get great results from our radio campaigns and always keeps us aware of special opportunities. Thanks, BSSI, for your years of service.”

Jimmies Rustics logo, established 1945.

Jim Sica

President
Jimmies Rustics Inc.

“I have micro-managed Jimmies Rustics advertising for many years. For many of those years I really believed that radio advertising didn’t work until I was introduced to Craig Bender and Broadcast Selection and Sales. Mr. Bender turned my limited radio budget into my most effective media for advertising. From image building to event sales, Craig’s buys and ad placements continually got me the results I had been looking for and with far less money than previously budgeted.

Craig’s personal and forthright demeanor combined with his very keen and unique ability to listen and translate my concepts into an effective campaign are his hallmarks. Plus, it doesn’t hurt that he knows everyone who is anyone in his business.

Excellent advice, execution, and bang for the buck are what I get from BSSI. Finally, an effective solution to a tricky and frustrating medium.”