Broadcast Selections & Sales Inc.
We Get Results!
The BSSI System
With the client, BSSI establishes a marketing model by product or service
Target & Sub Targets
- Demographics
- Psychographics
- Geographics
- Seasonality
Hierarchy of Needs/Benefits Sought
What are the top reasons targets choose your product or service?
Competitive Analysis
What do our products or services have that others don't?
What do other products or services have that ours don't?
Positioning
What is our existing positioning perception?
What piece of our target's mind do you want to own?
Advertising and Promotion
Based on all of the above steps, we research our targets by product/service to determine the most effective and efficient mediums for each product or service.
The System
Read more on the system steps we take to establish a marketing model that best fits your company.
Our Clients
Projects are our top priority and the foundation of our agency.
Latest Projects
Our past projects are the best testament to our quality.
Viviano Flower Shop
Planning, negotiating, and placement of all media and value-added opportunities, including TV, radio, and outdoor
Michigan Golf Show
BSSI provides research, planning, and negotiating for television, cable, radio, and newspaper advertising campaigns and other promotional opportunities. BSSI also provides production of the creative for the ad spots.
Michigan Manufactured Housing
BSSI provided research, media planning, and negotiation for targeted television, radio, and digital advertising campaigns. The strategy focused on reaching qualified regional audiences while maximizing media efficiency and measurable results.
Broadcast Selections & Sales Inc.
30 years of excellence
Testimonials
Clients' statements testifying to our qualifications.