Our Services

Consulting services designing accountable advertising strategies that maximize reach, efficiency, and returns.

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Expertise and Capabilities

Research, Planning, Negotiating, Placement, and Accountability
Radio
Television/Cable
OTT/CTV Streaming
Outdoor Billboards
Direct Mail
Print Advertising: Newspaper, Magazine, Brochures, Signage
Targeted Internet Digital Advertising—All Screens (PC, Laptop, Smart Phones, etc)
Display ads
Search Retargeting
Site Retargeting—Display/Contextual Targeting
Mobile Ad Network—Search, Click to Call, Ads, News Feed
Facebook/Social Media
Geo-fencing
Email ad
From writing to final production

The BSSI System

With the client, BSSI establishes a marketing model by product or service.

Target & Sub Targets

Demographics
Psychographics
Geographics
Seasonality

Hierarchy of Needs/Benefits Sought

Competitive Analysis

Positioning

Advertising and Promotion

The System

A. Determine clear objectives and goals of the campaign
B. Budget allocations by product/service
C. Avail appropriate media with detailed expectations: Gross Rating Points,
Reach, Frequency, Cost Per Point, Gross Impressions, Bonus Programs, Value Added, and Promotions.
D. Negotiate, Negotiate, Negotiate
E. Present recommendations to the client with a complete marketing, advertising, and promotional plan.
F. Placement of all ads and promotions
G. Distribution of all commercials and promotional fodder
H. Receive and review spot times and placement
I. Weekly post analysis to ensure audience delivery/order under delivery bonus commercials for short GRP weeks.
J. Campaign evaluation based on stated challenges, objectives, and goals.

Explore Our Portfolio