Experience That Leads
Meet leaders driving accountable advertising partnerships through experience, strategic insight, and performance focus.
BSSI Leadership
Craig Bender: President and CEO
Craig R. Bender, a 1977 graduate of Eastern Michigan University, started his advertising and marketing career in radio sales in the Detroit market with WTWR Tower 92 FM, a Golden West Broadcasting property. He would later join WCXI AM/FM Country for one year before moving to WLLZ 98.7 Rock Radio (Doubleday Broadcasting) from 1982 until 1987, ultimately becoming local sales manager. In 1987, Craig was named general sales manager of CKLW AM/FM Music of Your Life and Oldies, where he managed for two years before expanding into television in 1989.
Entrepreneurial Ventures
Prior to his move to television, Craig, with partner Steve Scott, opened Professional Selections Inc. in January 1988. PSI, an employment evaluation company that assists organizations in hiring the best individuals based on job descriptions and candidates’ psychological profiles, PSI continues to flourish today.
Founding Broadcast Selections and Sales
In January 1992, Craig created Broadcast Selections and Sales, an independent marketing company that represents both clients and media alike. From marketing and advertising to sales training and staff selection processes, Craig has continued to create strategic partnerships that dynamically advance his clients’ objectives.
Industry Expertise and Impact
Craig’s extensive knowledge and relationships in all forms of media, advertising, and promotions have continued to allow him to produce dramatic results for his clients for nearly thirty years.
Personal Background
Craig married his wife, Lori, on September 21st, 1990, and has one daughter, Nicole, born on January 23rd, 1992.