Our History
Reflecting decades of building trusted partnerships through accountable, results-driven advertising.
Our History
After 15 years in various sales and management capacities in both radio and television, Craig R. Bender opened Broadcast Selections & Sales Inc. in January 1992.
Growth and Strategic Partnerships
Since that time, Broadcast Selections & Sales Inc. has expanded dramatically to include promotional partnerships with the NFL Super Bowl, Michigan Golf Shows, Michigan Resorts, Boyne, Tree Tops, Garland, Anheuser-Busch, and many others.
Value-Driven Promotional Strategy
Broadcast Selections & Sales Inc. has specialized in creating significant value-added promotional opportunities for all clients in nearly every medium. Through strategic partnerships, highly targeted media, and simple yet powerful promotional ideas, Broadcast Selections & Sales Inc. has been able to garner 100%–300% additional exposure for almost every advertiser. Most importantly, Broadcast Selections & Sales Inc. takes enormous pride in combining the most cost-efficient media purchasing with solid, verifiable results.
Comprehensive Campaign Execution
Broadcast Selections and Sales Inc. satisfies clients' needs by obtaining clear objectives and surpassing their expectations. Broadcast Selections & Sales Inc. can put together successful campaigns at all levels, including national, syndication, networks, and local spots, and can deliver positive results in all mediums, including radio, TV, cable, print, and digital/Internet advertising.
Long-Term Client Success Stories
Although we have had countless successful campaigns and great client relationships, Broadcast Selections & Sales Inc.’s most satisfying feeling of accomplishment is represented by clients—President Tuxedo and the Michigan Golf Show. The leadership of President Tuxedo and Broadcast Selections & Sales have forged a long-term partnership and have been associated since the late 1970s. The Michigan Golf Show, now the largest golf show in the United States, has retained Broadcast Selections & Sales Inc. since its inception in 1990 and has proven victorious over three other competing golf shows that are no longer in existence.